Your trusted fitted hat deal detective.
Hatlock Holmes is a deal aggregator dedicated to one thing: finding discounted New Era 59FIFTY fitted hats so you don't have to. Instead of checking three dozen store sites by hand, Hatlock Holmes does the legwork, automatically scanning sale collections across the US and Canada and pulling every markdown into a single feed.
The site tracks hats across leagues including MLB, NFL, NBA, NHL, NCAA, MiLB, and more, so whether you're chasing a team colorway or just the lowest price on your size, it's all in one place. Filter by size, team, league, store, country, or price, and sort by the deepest discount when you just want to see who is cutting hardest.
Once a day, Hatlock Holmes automatically checks the sale sections of supported online stores for New Era 59FIFTY hats listed below their original price. Deals are verified against the live product page before being added, and the feed is updated automatically. Each listing links directly to the retailer's product page so you can purchase at the source.
Prices are captured at the time of each update and may not reflect real-time changes, flash sales, or additional automatic discounts applied at checkout. Always verify the final price on the retailer's site before purchasing.
Hatlock Holmes monitors sale collections at more than 30 online retailers across the US and Canada, ranging from specialist fitted shops to official team stores. Canadian retailers are flagged with a maple leaf, and you can filter the feed to one country or the other if shipping matters to you.
We're always looking to expand the list. If a store carries New Era 59FIFTY hats and runs sales, we want to track it. Know a store we're missing? Send us a suggestion at hatlockholmes@gmail.com.
Each day, Hatlock Holmes highlights one deal as the Case of the Day. It's scored automatically on how deep the discount is, how recently the deal appeared, how many sizes are still in stock, and where the final price lands. Recently featured hats and teams are rotated out, so the same club doesn't hold the spot two days running. The top candidates are ranked and one pick is chosen: the same hat for every visitor, rotating each day. It's Hatlock's best current lead.
Tap the heart on any deal to add it to your Watchlist and keep an eye on it. The list is saved in your own browser, so there are no accounts to create, though it also means it won't follow you to another device.
The Case Files are Hatlock's write-ups: the history behind particular caps, what the deal data actually shows about which stores cut deepest, and the occasional myth worth busting.
Hatlock Holmes is a personal project built by a fitted hat collector who got tired of manually checking every store's sale page. The goal is simple: make it easy for people to find a deal on a fitted hat. It runs as a fully static website with no ads and no accounts.
One retailer on the site is an affiliate partner: New Era. If you buy through a New Era link, Hatlock Holmes may earn a commission at no extra cost to you. Every other store link is a plain, direct link with nothing in it for us. The partnership doesn't influence what you see either: deals are ranked by arithmetic on price and discount, and New Era gets no advantage in the feed for being a partner. The privacy policy has the details.
Questions, feedback, or want to suggest a store? Reach out at hatlockholmes@gmail.com or find us on Instagram.
